Juan José wine
Juan José is a classic and cheerful wine that represents a mature, tempered, and sensitive masculinity.
The product evokes good times shared with loved ones, enjoying nature and good weather.
Its Andalusian and floral character gives it a light touch of dance and beauty to highlight carefree and fun.
Approach
Values
- New masculinity, in touch with one's emotions and the value of spending time with loved ones.
- The joy of Andalusia
- Familiarity and relax.
- Pleasant Spanish weather.
- Maturity
Target audience
Men and women over 35 years old who maintain an active social life with friends or family. Their idea of fun is spending free time with their loved ones, without rushing.
Look & Feel
La marca tendrá un aspecto floral, alegre y natural. Siempre aparecerá en ambientes soleados y rústicos con el público objetivo disfrutando de la compañía de los suyos.
Design
Logotype
For this design, I chose to handwrite the name and draw some decorative carnations.
The hand-finished and spontaneous shapes convey the desired Look & Feel.
Colors
The tones are a sky blue, a floral purple, and a clean white. These colors convey daytime brightness.
Typography
Source Sans Variable is used for the communication. It was chosen because its open and easy shapes.
Imagery
Photographs of middle-aged people drinking red wine in a rustic patio with a warm and daytime climate.
Graphic communication
Feed for
Instagram
Advertising
for social media
Animated
presentation
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