Haven
Haven is a cloud gaming service for those who are short on time. It is primarily targeted at a male audience who are looking for their moment of relaxation and leisure when everyone else has gone to sleep.
Approach
Values
- Reward
- Advanced technology
- Quick and user friendly
- New generation catalog
Buyer persona
“35-year-old man with little time for himself. He has a family or just a partner.
Professional. He works as an office worker.
He lives near the center of Madrid. He sometimes goes to after-work drinks around the city.
He likes Fifa, drinking, and electronic music. He fondly remembers his student days.
Look & Feel
The brand evokes night life inside the living room, with acces to the latest generation of video games. The look is dark, with neon and technological colors.
Design
Logotype
The design has an angular appearance, reminiscent of a sports brand or an action movie. The symbol, a technologically-styled cut-out H, resembles a portal and also hints at a video game controller.
Colors
The primary color is black, with shades of blue for communication and a vibrant yellow for accent.
Typography
The typeface used for communication is Logik Extended Black. The rounded finishes have been cut.
Imagery
“AI-generated photographs featuring the target audience. Nighttime setting illuminated by neon lights.
Animation
APP
prototype
Animated
presentation
Frameworks
Communication
Corporative elements
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